functionform
We design products people
actually get.
We design products people actually get.
Design, strategy, and AI
without the buzzwords.
Design, strategy, and AI
without the buzzwords.
We work with founders and product teams who already have something: a prototype, an AI concept, a messy first version.
Our job? Make it real, usable, and understandable.
They don’t just design: they make products stick. Enrico's work gave us the clarity that boosted retention by 25%.
Jonas Spengler - Founder, komoot
They don’t just design: they make products stick. Enrico's work gave us the clarity that boosted retention by 25%.
Jonas Spengler - Founder, komoot
They don’t just design: they make products stick. Enrico's work gave us the clarity that boosted retention by 25%.
Jonas Spengler - Founder, komoot
We came with chaos. One week later, we had a user validated prototype people loved.
Amir K. - Fouder, Yari Care (AI Health)
FunctionForm is a powerhouse. Their work directly resultes in 30% increases in retention and monetization.
Varum Parmar - GM, Adobe (ex-Miro)
FunctionForm is a powerhouse. Their work directly resultes in 30% increases in retention and monetization.
Varum Parmar - GM, Adobe (ex-Miro)
FunctionForm is a powerhouse. Their work directly resultes in 30% increases in retention and monetization.
Varum Parmar - GM, Adobe (ex-Miro)
We send our founders their way because they consistently overdeliver. Every team returned with a direction and execution that impressed us.
Jake Knapp - Partner, Character Capital
We send our founders their way because they consistently overdeliver. Every team returned with a direction and execution that impressed us.
Jake Knapp - Partner, Character Capital
We send our founders their way because they consistently overdeliver. Every team returned with a direction and execution that impressed us.
Jake Knapp - Partner, Character Capital
Why People Work With Us
Why People Work With Us
We’ve helped teams at Universal Music Group, Miro, Komoot, and multiple AI stealth startups backed by Character Capital bring new ideas to life and grow revenue.
We think about design like engineers think about systems: pragmatic, iterative, and focused on outcomes.
This approach has led to millions in revenue impact, including a €3M+ annual uplift from a single purchase and package-selection redesign at Komoot.
We also design and ship our own products, such as RealQuote and Kora. Giving us hands-on experience with prompts, interaction patterns, and the realities of building AI-powered tools end to end.
We’ve helped teams at Universal Music Group, Miro, Komoot, and multiple AI stealth startups backed by Character Capital bring new ideas to life and grow revenue.
We think about design like engineers think about systems: pragmatic, iterative, and focused on outcomes.
This approach has led to millions in revenue impact, including a €3M+ annual uplift from a single purchase and package-selection redesign at Komoot.
We also design and ship our own products, such as RealQuote and Kora. Giving us hands-on experience with prompts, interaction patterns, and the realities of building AI-powered tools end to end.
Fast. Hands-on. Zero agency bullshit.
Fast. Hands-on. Zero agency bullshit.
(001)
AI Product Sprint
A one-week sprint to turn ideas into validated AI products. Built by designers who’ve shipped real AI tools.
AI Product Sprint
(002)
Activation & Retention Audit
We look at onboarding, core value moments, and trust signals. Then redesign what actually keeps users coming back.
Activation & Retention Audit
(003)
Design Partner for Founders
We partner with founders to run product design end-to-end. So they can focus on building the company.
Design Partner for Founders
(004)
Continuous Support
We stick around so that what we designed actually gets build right.
Continuous Support
(001)
AI Product Sprint
A one-week sprint to turn ideas into validated AI products. Built by designers who’ve shipped real AI tools.
AI Product Sprint
(002)
Activation & Retention Audit
We look at onboarding, core value moments, and trust signals. Then redesign what actually keeps users coming back.
Activation & Retention Audit
(003)
Design Partner for Founders
We partner with founders to run product design end-to-end. So they can focus on building the company.
Design Partner for Founders
(004)
Continuous Support
We stick around so that what we designed actually gets build right.
Continuous Support
(001)
AI Product Sprint
A one-week sprint to turn ideas into validated AI products. Built by designers who’ve shipped real AI tools.
AI Product Sprint
(002)
Activation & Retention Audit
We look at onboarding, core value moments, and trust signals. Then redesign what actually keeps users coming back.
Activation & Retention Audit
(003)
Design Partner for Founders
We partner with founders to run product design end-to-end. So they can focus on building the company.
Design Partner for Founders
(004)
Continuous Support
We stick around so that what we designed actually gets build right.
Continuous Support
Who we are and who we are not.
Who we are and who we are not.
Experts in products, UX and retention who like messy problems and founders with opinions.
We’ve built everything from video streaming platforms to B2B AI tools, and we think design is a superpower when used right.
Founding Partner
Enrico Furfaro
Drives activation and retention, ensuring measurable growth, clear priorities, and real business impact.
Founding Partner
Enrico Furfaro
Drives activation and retention, ensuring measurable growth, clear priorities, and real business impact.
Founding Partner
Enrico Furfaro
Drives activation and retention, ensuring measurable growth, clear priorities, and real business impact.
Founding Partner
Srecko Dimitrijevic
Designs and prototypes AI products, ensuring fast iteration, technical depth, and viable 0→1 solutions.
Founding Partner
Srecko Dimitrijevic
Designs and prototypes AI products, ensuring fast iteration, technical depth, and viable 0→1 solutions.
Founding Partner
Srecko Dimitrijevic
Designs and prototypes AI products, ensuring fast iteration, technical depth, and viable 0→1 solutions.
Got an idea?
We’ll make it make sense.
Whether you’re sketching your first AI concept, scaling your MVP or need to retain users, we’ll help you build the version that clicks.
Overdelivering.
You’ll get value from the first message, not a sales pitch.
Transparent process.
We’ll outline clear next steps so you leave with clarity, not questions.
Got an idea?
We’ll make it make sense.
Whether you’re sketching your first AI concept, scaling your MVP or need to retain users, we’ll help you build the version that clicks.
Overdelivery
You’ll get value from the first message, not a sales pitch.
Transparency
We’ll outline clear next steps so you leave with clarity, not questions.
Got an idea?
We’ll make it make sense.
Whether you’re sketching your first AI concept, scaling your MVP or need to retain users, we’ll help you build the version that clicks.
Overdelivery
You’ll get value from the first message, not a sales pitch.
Transparency
We’ll outline clear next steps so you leave with clarity, not questions.